Exploring human perception, communication, and cognitive development through data-driven research.
Peer-reviewed studies at the intersection of perception, neuroscience, and human behaviour.
A multi-country study exploring how individuals interpret the same visual stimulus differently based on cultural and psychological factors, revealing the deep influence of lived experience on perception.
A comprehensive white paper analyzing how reading impacts brain development, cognition, and emotional intelligence in children aged 0–15, synthesizing findings from MRI studies, cohort research, and meta-analyses.
A controlled experiment conducted at Mittal College comparing the retention and comprehension performance of readers versus listeners among junior college students, with findings that reinforce the cognitive superiority of print-based learning.
A comprehensive evidence-based review of neuroimaging research examining how screen exposure and print-book reading exert opposite effects on the developing brain from age 2 to 10, drawing on fMRI, EEG, DTI, and large-scale structural studies.
An investigative white paper examining India's unique position as a living laboratory of early human civilisation — tracing how oral traditions, manuscript cultures, and ancient pedagogical systems shaped the reading and storytelling practices that define human knowledge transmission.
A policy-oriented white paper making the case for a structured, society-wide revival of reading culture in the digital age — examining the forces that eroded habitual reading, the evidence for its irreplaceable cognitive and social benefits, and the interventions most likely to reverse the decline.
A cultural inquiry into reading as more than a skill — as a civilisational habit, an identity-forming practice, and a collective act of meaning-making. This white paper examines how reading cultures form, sustain themselves, and decay, and what their presence or absence signals about a society's relationship with thought and language.
A comprehensive national-level white paper on the state of reading in India — drawing on literacy data, household surveys, school infrastructure findings, and regional language dynamics to present a rigorous portrait of where India reads, who reads, what they read, and what structural interventions are required to build a reading nation.
A neuroscience white paper exploring how electrical brain activity — measured through EEG and related neuroimaging modalities — changes in response to reading, storytelling, and screen exposure. The paper synthesizes findings on brainwave patterns, neural synchrony, and the distinct signatures that reading versus passive media consumption leave on the developing and adult brain.
A campaign-oriented white paper building the evidence case for a "Books First" principle in early childhood environments — arguing that before screens enter a child's life, the habit of reading must be established. Drawing on neurological, behavioural, and developmental research, the paper provides parents, educators, and institutions a clear, science-backed framework for sequencing these two formative experiences.
